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Is personal branding really about reinventing yourself?

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When you need to maintain a personal brand, it is very important to know it in and out. Since you are the face of your brand, you should start this process from knowing yourself. To make your brand grow or to develop or change your career, it is required that you discover and reinvent yourself. Since your personal and professional brands are integrated, it cannot be denied that your reinvention would actually be your personal branding. Let us analyze this aspect of personal branding to some more details.

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