Personal brand building does not come without risks. In times when social media has been growing actively and major socioeconomic changes are taking place, it becomes important for a brand to be reliable and transparent in order for it to be different from other brands. To make it unique, you also need to take multiple risks. It is also necessary that you evaluate risks from a strategic perspective and make branding plans accordingly. Check out how you may progress to achieve success for your personal brand through differentiation.