Your personal brand is an entity that requires protection, as well as shaping in a desired manner. In a world where there is cutthroat competition in every area, it is very important for you to mold your trademark and live it your way. Your personal brand requires crossing all kinds of challenges in order to serve others. While you should become accountable and action-oriented, you should also be self-aware to make your brand survive. Read on to know the way you may cross hurdles and make your brand lead the market.