For every business owner, it is important to understand the nuances of branding and brand positioning. While personal branding is determined by the experiences of customers while interacting with your brand, positioning is understood by the way they mentally rank your business against other businesses that are in competition to you. However, it is essential to give your customers a unique experience if you want to build a positive image for you brand. Thus, how you position your business develops your personal brand too. Here are some ways to determine whether you have been successful in correct positioning.