career branding Archives - Personal Branding Guide and Consultancy Services by Dr Prem

Knowing the fundamentals of career branding

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As the concept of personal branding steadily evolves, one can see it infiltrating into all spheres of life, right from business to the world of career development, employment, and job-hunting. Attribute it to sheer lack of knowledge, reluctance to accept its relevance or any other reason best known to them; many are intimidated by branding. As a consumer, you may have realized that branding is an integral part of our lives. From your favorite shopping center to print and electronic media, companies and their branding messages follow you everywhere.

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Using career branding as a way to land that sweet job

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Marketing is not a part of business strategy instead, whole of it. Marketing and personal branding share one common element. Success in both endeavors depends upon how well you are able to communicate your strengths to your audience. No matter how good your product or service is, failing to market it in a desired manner means you are staring at an inevitable failure. Thoughtfully conducted and effectively managed marketing campaigns not just define the distinctive features and benefits of the product or service, but also come in handy in determining its price.

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