Career brand Archives - Personal Branding Guide and Consultancy Services by Dr Prem

Knowing the fundamentals of career branding

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As the concept of personal branding steadily evolves, one can see it infiltrating into all spheres of life, right from business to the world of career development, employment, and job-hunting. Attribute it to sheer lack of knowledge, reluctance to accept its relevance or any other reason best known to them; many are intimidated by branding. As a consumer, you may have realized that branding is an integral part of our lives. From your favorite shopping center to print and electronic media, companies and their branding messages follow you everywhere.

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