How to identify and differentiate your brand

Your brand is what people think and feel about you. It simply depends upon what you tell them and show them. Your brand identity is a collection of visuals and messages like your icon, logo, tagline, colors, stationary and packaging. These elements will help people recognize your brand. People tend to appreciate those they know, like and trust. They also exemplify things, and look for the human elements in non-human things like products and business. One of the major ways to differentiate your brand is to set out your brand’s personality attributes. A strong brand’s personality is important for effective engagement through channels such as social media. A Twitter account and a Facebook page is an opportunity to use a brand voice to create conversations as your brand is speaking directly to your audience in a one-on-one way.

Identity and differentiation helps your audience to connect with your brand on a personal level and share your success. It creates engagement by establishing a shared objective or value between your audience and your brand. It adds value to your audience’s interactions with your brand, helps in maintaining and establishing a positive conversation. It boosts word of mouth referrals because when your audience feels like they know and can trust your brand, they are more likely to refer leads your way. Creating a strong personality for your brand is something that takes time and authentic strategy. The first step is identifying your current brand personality so that you can explore avenues to connect more effectively with your targeted audience.

Every brand has a personality. If you are in charge of your own brand, it is critical to figure out what that personality is and how to communicate it consistently. It is a part how customers distinguish the brand and how the brand differentiates itself from the competition. It helps select the most suitable message and media, or more effective and suitable sponsorships or partnerships. Once you recognize your brand’s personality, you can find ways to develop the tone of voice that could help you reach your audience on a human level, encouraging them to talk back.

Brand identity

A brand is an implicit message for your potential customer’s brain. It tells what a customer will expect from your product or services. Your brand identity must be consistent through all of your materials to achieve the best exposure for your business and get your name known for what you do. Once a brand logo comes into existence, it is applicable to many different applications. This can be simple as logo placed in the top center of a piece of a paper and calling it letterhead. If all you do is rubber- stamp your logo onto different things, you really have not developed a full brand identity. A brand identity is the larger and separate visual look that is associated with a company. The difficult thing is that while your logo is reliably fixed, your brand identity must have consistency and flexibility.

Brand identity is the visual expression of a brand, which communicates to the outside world. It includes name, identity, mark or logotype, communications and appearance. An identity guideline manual and identity system allow for the reliable use of the brand’s identity through all consumer touch points. It creates an emotional connection between brand and consumers. It also reflects the brand positioning and brand image.


Brand identity is the total promise that an organization makes to customers. The brand can be a product, a set of values, a personality and a position it occupies in consumer’s minds. It is a way of externally expressing a unique brand to the world. You can also use brand identify elements that identify and differentiate the brand from other brands. There are six used elements for these and they are as follows:

Name of the Brand: A brand should have its own name to create brand awareness and brand association. It also identifies and differentiates a brand from others. A great brand has products of high quality, uses innovative and the latest technologies. The high quality, excellence and performance give value to the consumers.

Logo: A brand logo helps customers connect with that specific brand. There are different logo and symbols, corporate names and trademarks and non-word logos. Innovative logos and marketing system has created brand awareness in people.

Celebrity Endorsements: For the popularity of brand, some people use celebrities. Brand owners are using characters from decades to connect people from brand awareness, whether it is functional character or a celebrity. Both of them can help to communicate key product benefits through advertising channels.

Slogans:  A slogan is a memorable and an attractive idiom used in a commercial, political, religious and other context as a recurring expression of an idea or purpose.

Packaging: It can be very useful to identify the brand and create a strong brand association. An attractive packaging of a product can attract consumers, which would eventually help in the sale of the product.