Do women have more trouble with personal branding?

It is a common belief that women need to work harder when it comes to personal branding. They may actually find it difficult to communicate about their personal brand and achievements. This may make their branding efforts more challenging. However, many women may need to understand that personal branding is not a choice when you go for professional endeavors.

It is a necessity in modern times if an individual has to grow and make advancement. Let us explore some reasons why many women word doubly on building their personal brands and look at ways to bring down these efforts.

Defense against branding reorientations

Woman thinking with blank thought bubbles

When you get involved in the orientations and reorientations of branding, it is important to make you stand apart from others. You need to differentiate yourself with clarity and confidence. However, many women are quite defensive to the ideas of personal branding.

While it is not a general trend, but career-minded women also feel uncomfortable in several aspects of branding, such as taking their own stand or networking widely. If women come out of such thoughts and remain open to moving in a variety of branding directions, then they can definitely reduce their work done on establishing their brands.

Fear of latent skill display

Face your fears

While women remain aware of their talents and skills, they are not very acceptable of the idea of displaying their latent abilities and traits. In certain cases, they feel that self-promotion is not the way to moving ahead and being recognized. They think that their good work can speak for itself and get them promoted. However, the other way round is acceptable in the branding world.

As men are more open to speaking about their achievements, they end up having brands that are more effective. Women, on the other hand, have high standards to evaluate their achievements. They do not start screaming on reaching a small goal. Still, they can handle it better if they overcome their fear of communicating their unique points to the audience.

Secretive about their achievements


Similar to the above, women are also secretive when it comes to sharing their achievements. Even for some individual achievements, they give credit to their teams and colleagues. Some women also feel that it is all about bragging and seeking attention, which is actually not true about personal branding.

Once they understand that it is about creating authenticity and credibility, they start embracing these personal branding concepts. To progress with building a stronger brand, women should know that a display of their achievements sends out a message of being genuine and reliable. People will only relate well to their brands once they start showing the real self and uncovering their brand.

Not leveraging their natural talents

Professional Woman on White

Personal branding demands several abilities that women master. However, they simply do not make use of these talents to position themselves strongly. For instance, women are good collaborators, networkers, relationship managers, and communicators. Still, they do not make use of these talents to move ahead in their workplaces.

They feel that using such skills at workplaces may not be right in many cases. Similarly, they are capable of handling social situations well, but still do not take online socializing positively. They think that it is bad to promote yourself through these ways. However, these have become the necessities of personal branding in the modern world.

middle aged businesswoman in modern office

When women start coming out of their shells and adopting these practices, they start improving upon their abilities to develop their brands nicely. In fact, getting over all such fears can make women overtake their male competitors.

As many women are defensive and scared to displaying their unique qualities and achievements, they tend to work harder on building their personal brands. However, they can become highly successful if they open up to the ideas and concepts of branding.

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